You searched for: "*"

ANA has found 1 results for you, in 184 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Reaching the right people

This investigation concerns itself with two major media of appeal to housewives in Britain: commercial television and women's magazines. It can be demonstrated that these two media — or more accurately their audiences — are distinctly...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Derek H. Davies, Michael Grant
June 15, 1984
×

Citation

Davies and Grant (1984a, June 15). Reaching the right people. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reaching-the-right-people